The Genius of the Beast

The Genius of the Beast

A Radical Re-vision of Capitalism

Book - 2010
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Random House, Inc.
Is global capitalism on its last legs? Is the era of American leadership over? Has the West begun a decline into a new Dark Age? Does American civilization deserve to survive? These are the unnerving questions raised by the Great Crash of 2009.

This book presents a radically new answer, insisting that global society has only begun to realize its full potential. Author Howard Bloom argues that there’s a hidden mandate beneath the surface of capitalism: "It’s struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings." Bloom sees crisis as opportunity, opportunity for the whole human race.

In more than eighty short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs, taking the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call "Western Civilization." Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we've produced material miracles based on immaterial things—passion, persistence, and fantasy. He shows that what many regard as the end is just the beginning. The beginning of something you've never before imagined.

The author explains why the secret to capitalism’s next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways—that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognized for contributing to the welfare of humanity. The key to next-generation capitalism lies in a big-picture view that's utterly unlike anything you've previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help transform society.

This brilliant, inspirational work of daring ideas and breathtaking research offers more than hope. It offers unseen levels of understanding. Understanding that can literally redefine what it means to be a human being.

Baker & Taylor
The acclaimed author of The Lucifer Principle: A Scientific Expedition into the Forces of History insists that global society has only begun to realize its potential and argues that capitalism has a hidden imperative that can turn the economic crisis into an opportunity for the whole human race. 25,000 first printing.

Book News
Noted author Bloom delivers a massive book that promises readers the secret of capitalism's next generation. Unfortunately, he succeeds only in melding the high points of the last twenty years of "how to succeed in business" books with a plethora of pop-historical "insights", and delivering the result with the gosh-wow enthusiasm of a writer of self-help books. While some of the history Bloom presents will be new to readers, his prescription for the "new" capitalism--more empathy, less lying--lacks the substance and complexity needed to justify his taking more than 450 pages to get to the point. Readers who like their history lite and their insights superficial will find that Bloom's engaging writing style will carry them through to the end of this book. Readers looking for a more substantive treatment of the current malaises of capitalism will need to look elsewhere. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Baker
& Taylor

"Is global capitalism on its last legs? Is the era of America leadership over? Has the West begun a decline into a new Dark Age? Does American civilization deserve to survive? These are the unnerving questions raised by the Great Crash of 2009." "Howard Bloom has a radically new answer. In The Genius of the Beast, the author of the acclaimed books The Lucifer Principle and Global Brain insists that Western civilization has only begun to realize its full potential. Bloom argues that there's a hidden mandate beneath the surface of capitalism: "It's struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings. "Bloom sees crisis as opportunity, opportunity for the whole human race." "The Genius of the Beast takes the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call Western civilization. Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we've produced material miracles based on immaterialthings - passion, persistence, and fantasy. Bloom shows that what many regard as the end is just the beginning."--BOOK JACKET.
Insists that global society has only begun to realize its potential and argues that capitalism has a hidden imperative that can turn the economic crisis into an opportunity for the whole human race.

Publisher: Amherst, N.Y. : Prometheus Books, 2010
ISBN: 9781591027546
1591027543
Characteristics: 607 p. ; 24 cm

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MacGreenBear Jun 23, 2012

Mr. Bloom makes some excellent points...but drones on too much at times unfortunately. Otherwise, this book would've been likely a much more straightforward read.

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